Behind the Scenes at Crayola – Part I

On this week’s PMA Perspective, we’re bringing you Part One of a special two-part feature highlighting Crayola — one of Pennsylvania’s most iconic and imaginative manufacturers.

PMA’s Joy Johnson visits Crayola headquarters in Easton for an exclusive interview with CEO Pete Ruggiero and a behind-the-scenes look at how this beloved brand brings color to life. From global impact to local roots, Pete shares how Crayola continues to lead through innovation, sustainability, and a commitment to inspiring the next generation.