Frank Luntz Replaces Brit Hume at PLC

Member Group : PA Leadership Conference

March 21, 2012

Contact: Lowman S. Henry
(717) 671-0776
[email protected]

Frank Luntz Replaces Brit Hume as 2012 PLC Dinner Speaker
Joins Newt Gingrich, Rick Santorum, Gov. Nikki Haley, Herman Cain, Pat Toomey, Jim Cawley, Ann McElhinney, Grover Norquist & John Gizzi as featured speakers

Harrisburg, PA – Author, pollster and pundit Frank Luntz will replace Brit Hume as the featured dinner speaker Friday evening at the 2012 Pennsylvania Leadership Conference. Mr. Hume is unable to attend the conference due to his responsibilities with Fox News. Dr. Luntz, who frequently conducts focus groups as part of Fox News’ election coverage is winner of the Washington Post’s "Crystal Ball" award for being the most accurate pundit in America.

The 2012 Pennsylvania Leadership Conference will take place this Friday and Saturday at the Radisson Penn Harris Convention Center in Camp Hill. The conference is the premiere gathering of conservatives each year in the Keystone state. Frank Luntz will deliver the Keynote address at the conference dinner Friday evening. Also scheduled to speak during the conference are presidential candidates Rick Santorum and Newt Gingrich, South Carolina Governor Nikki Haley speaking on behalf of Mitt Romney, Presidential candidate Herman Cain, film producer Ann McElhinney, U.S. Senator Pat Toomey, Lt. Governor Jim Cawley, Grover Norquist from Americans for Tax Reform and Human Events White House correspondent and political editor John Gizzi. Candidates for the Republican nomination for U.S. Senator will debate at the conference luncheon on Saturday, March 24th.

Dr. Luntz has written, supervised, and conducted more than 2,000 surveys, focus groups, ad tests, and dial sessions in over two dozen countries and four continents over the past decade. He is the go-to consultant when Fortune 100 companies and their CEOs need communication and language guidance – from General Motors to Federal Express, from Disney to American Express, from AT&T to Microsoft, from Lowe’s to Pfizer, from Kroger supermarkets to McDonalds to the entire soft drink, hotel, and motion picture industries, as well as the U.S. Chamber of Commerce, the National Association of Manufacturers, and the Business Roundtable. In some capacity he has helped almost thirty Fortune 100 companies navigate the economic climate and connect more closely with consumers.

The "Instant Response" focus group technique pioneered by Dr. Luntz has been profiled on 60 Minutes, Good Morning America (on Election Day 2008), and on the award-winning PBS show Frontline. He has been a guest on virtually every talk show in America, including Meet the Press, Nightline, The Today Show, Charlie Rose, The Jim Lehrer News Hour, The O’Reilly Factor, Hannity, Tavis Smiley, Montel Williams, and Hardball. He also served as a consultant to the award-winning NBC hit show "The West Wing."

Dr. Luntz is the author of the New York Times best seller Words that Work: It’s Not What You Say it’s What People Hear. The book explores the art and science of language creation, and was awarded the 2008 Audie Award for the best business information/educational audiobook of the year. Dr. Luntz is also the author of What Americans Really Want … Really. The New York Times best seller (#6) addresses the private hopes, dreams, and fears of the American people, and was nominated for the 2010 Audie Award for the year’s best non-fiction audiobook.

His latest book, Win: The Key Principles to Take Your Business From Ordinary to Extraordinary, made the New York Times, Wall Street Journal, and USA Today best seller lists. With Win, Dr. Luntz offers an unprecedented examination of how top performers in business, politics, sports, and other areas succeed through communication excellence. Dr. Luntz presents over three dozen specific lessons and recommendations, as well as more than seventy new "words that work" for private one-on-one meetings with your boss, for public presentations to hundreds of colleagues, or for television appearances that reach millions.

In addition to the features speakers, the 2012 Pennsylvania Leadership Conference will include four interactive panel presentations will constitute the policy core of the conference with topics set to include: Right-Sizing State Government; Marcellus: How Shale We Proceed; Obama’s Regulatory Overkill; and Reagan-izing the PA GOP. The Constitution Organization of Liberty (COOL) will present a pre-conference seminar on the Bill of Rights. Also scheduled for Friday morning, March 23rd, is an activist training workshop conducted by the Americans for Prosperity Foundation and the Franklin Center for Government and Public Integrity. The Franklin Center will also sponsor a Saturday afternoon seminar on utilizing video in messaging.

The Heritage Foundation and the Family Research Council will be sending their "Values Bus," to promote voter registration efforts.
Registration and complete information on the 2012 Pennsylvania Leadership Conference is now available at