PLC 2023 Workshop Schedule Announced

Register NOW, ‘Early Bird’ Rates in Effect Until March 1st

(Harrisburg, PA) – The 2023 Pennsylvania Leadership Conference has been expanded to a three-day event March 30 – April 1, 2023 with a full day of workshops and training sessions on Thursday, March 30^th and three morning workshops on Friday, March 31^st. The conference will take place at the Penn Harris Hotel by Wyndham in Camp Hill (Harrisburg), Pennsylvania.

Fox News contributor Kellyanne Conway will be Featured Speaker at the conference dinner on Friday, March 31^st. She will be joined by Pennsylvania Auditor General Tim Defoor, Lynda McLaughlin, Rose Tennent, David McCormick, Guy Benson of Fox News Radio, Marc Morano of Climate Depot, and Lourdes Ubieta of Americano Media as conference speakers. Additional speakers, panels and workshops will be announced over the coming weeks.

The three-day Pennsylvania Leadership Conference is the premiere gathering of public policy conservatives each year in the Keystone State. It is the largest and longest-running of the state-based conservative conferences regularly attracting a long list of conservative elected officials, scholars, journalists, and activists for two days of speeches, panel presentations, workshops, and networking.

Registration for the 2023 Pennsylvania Leadership Conference is NOW OPEN at www.paleadershipconference.org. Workshops are included in the registration fee. (Please note we are now using a new registration platform, Cvent. As such the Early Bird discount rate is built into the registration fee so there is no need to enter a discount code as it will be automatically applied. The PLC web site also includes a brief video tutorial to help you navigate the new registration system.)

Here is the tentative workshop schedule:

Thursday, March 30, 2023

Local Leaders Workshop

Leadership Institute

9:00 A.M. – Noon

Keystone Rooms

Presenters: Robert Arnakis, Leadership Institute

Margot Crouch, Leadership Institute

Description:

County and precinct party leaders are the backbone of electoral politics. And they are too often ignored. In this workshop we provide attendees with the know-how to build an effective, stable organization. The Local Leaders Workshop teaches attendees how to grow and maintain strong, sustainable organizations through fundraising, candidate recruitment, data acquisition and management, message development and more.

School Board Campaign Activism Workshop

Leadership Institute

1:00 P.M. – 4:00 P.M.

Keystone Rooms

Presenters: Marie Rogerson, Moms for Liberty

Bridget Ziegler, Leadership Institute

Description:

The Leadership Institute’s School Board Campaign Training provides you with the skills to wage and win a successful campaign for your local school board. Presented by seasoned conservatives who have served on local school boards, plus campaign professionals experienced in local campaigns, you will learn how to: develop your campaign and communications strategy; communicate effectively with voters, build a volunteer team, be effective for your principles as a school board member.

How the Left Does It: Ballot Out/Ballot In

American Majority

1:00 P.M. – 4:00 P.M.

Keystone Rooms

Presenter: Matt Batzell, American Majority

Description:

American Majority’s National Executive Director Matt Batzel will be presenting American Majority’s New Training: Building a Ballot Out/ Ballot In Machine. This training will look at how the Left has done absentee ballot chasing and what the Right needs to do right now to play catchup. We will examine the absentee ballot process in Pennsylvania with the challenges and opportunities. You won’t want to miss this look at what is changing tactically.

Friday, March 31, 2023

Worldview and the Backfire Effect

Americans for Prosperity

8:00 A.M.

Main Ballroom

Presenter: Mike Sylvester, Americans for Prosperity

Description:

In today’s era of information overload, it is becoming increasingly more difficult for people to come to mutual understandings on many important issues. In this session, you will learn how to effectively challenge world views you disagree with in ways that are persuasive. You’ll learn about the cognitive science behind biased thinking and communication, as well as strategies for getting through to audiences or individuals who reject new ideas.

Why the ‘Ostrich’ Strategy on Abortion Doesn’t Work

Pennsylvania Family Institute

9:00 A.M.

Main Ballroom

Presenters: Sue Liebel, SBA Pro-Life America

Alexis Sneller, PA Family Institute

Cheryl Lynn Allen, PA Family Institute

Description:

Recent elections show how outdated strategies don’t work on this hot-button social issue. Running away from abortion is a proven way to lose. This “ostrich” strategy (bury your head and refuse to talk about it) just doesn’t work. In this workshop we offer strategy for citizens, elected officials, and candidates who want a winning message to effectively go on offense and expose their opponents as having extreme views.

Parental Empowerment and Gearing up for 2023 School Board Elections

FreedomWorks

10:00 A.M.

Main Ballroom

Presenters: Amy Carney, Freedom Works

Description:

This workshop will focus on the mechanics of organizing a group to empower parents to engage in parental activism. It will also include training in how to engage with the news media.